Your buyers check your LinkedIn before they reply. What do they find?
I write LinkedIn content for B2B founders and CEOs in the UAE. Not to collect likes. So the right 40 people know who you are before your sales call.
Not ready for a call? Send me your LinkedIn URL and get a free 3-point teardown within one working day.
Most funded founders here have gone quiet.
Of 68 UAE founders who recently raised, 55 posted twice or less in 30 days. 44 didn't post at all.
That silence lands right when buyers, hires and investors look you up. It costs you deals you never hear about. It's also your opening: in a quiet market, a founder who shows up consistently is easy to remember.
How I counted: TODO source of the funding list, period of the rounds, counting date. Original posts only, reshares excluded. Full report coming soon.
Judged by who it reaches. Not how many.
Impressions are a vanity metric with good PR. I track which titles, companies and accounts react to your posts. That's the number that turns into meetings.
And in a feed full of AI copy, the one thing nobody can fake is your own voice. So every post starts with you talking, not with a template.
What you get
A strategy you can say in one sentence
Who you need to reach, what they need to believe about you, and which topics get them there.
A profile that works as a landing page
Headline, about, featured. Rewritten before the first post goes out.
Three posts a week, in your words
Written from two 45-minute calls a month. You approve every post, usually by WhatsApp.
Engagement with the people you sell to
Reply drafts for your comments and targeted connects with the founders, buyers and investors on your list.
A monthly buyer-reach report
Who reacted, from which companies, and what we change next month.
The first 30 days
- Day 1
Strategy call
60 minutes on your buyers, your story and what you won't post.
- Day 3
Profile live
Your rewritten profile, so the first visitors land somewhere good.
- Day 7
First post
Then three a week, planned two weeks ahead.
- Day 30
First report
Who you reached, and what we adjust.
Who's writing this
I'm Noah. At Stripe I did outbound sales development: booking meetings with founders who didn't want to talk to me. TODO one defensible Stripe number
Before that, about 15 months in consulting, including Deloitte. Most recently I ran a 10-person content team at a trading platform. That's why I care who reads your posts, not how many do.
AI helps me research and draft. You and I do the writing. Nothing goes out without your yes.
A straight answer about being new
Trail Papers is new. So my first three clients get a lower rate in exchange for a case study and an honest review.
You get more of my time than any client after you. I get proof. Ask me about it on the call.
Questions founders ask
Will it sound like me?
It has to, or it doesn't go out. Every post starts from your own words on a call, and you approve each one.
How much of my time does it take?
About 90 minutes a month: two 45-minute calls, plus a few minutes approving drafts.
Who writes it, and where does AI come in?
I do. AI helps with research and structure. It never posts or comments for you.
What if I don't like a post?
Then it doesn't go out. Tell me why, and the next one gets better.
What happens after three months?
We look at the buyer-reach numbers together. Then you keep going month to month, change the plan, or stop.
What results should I expect, and when?
Posts from week one, and a first report on who you're reaching after 30 days. I won't promise viral posts or a number of leads. I'll show you exactly who is paying attention.
Your next buyer is going to look you up. Give them something to find.
Rather WhatsApp? Message me. Or email noah@trailpapers.com.